beauty / Shopping

New York City K-Beauty shopping guide

I am a huge fan of K-Beauty – I’ve been following some brands and products from Korea since I was living in Brazil and used to order my products through eBay! When I moved to NYC, I started to explore the city looking for K-Beauty stores, and, at that time, most of them were restricted to the Flushing area in Queens. Then, around 2015, many brands opened stores in Manhattan because K-Beauty was huge. Now, we see a shift – K-beauty has become more and more popular, and you can find various brands in drugstores and at Ulta and Sephora.  But there are still dedicated K-beauty stores in New York City. Check it out!

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Uma publicação compartilhada por AMOREPACIFIC Official (@amorepacific_us) em

Amore Pacific – is one of the most luxurious Korean cosmetics brands. The focus of the brand is on skincare and there are several collections for mild, moderate, and advanced signs of age. The formulas take ingredients like green tea, bamboo sap, and red ginseng that work together to reverse the signs of aging. In addition, it is worth remembering that Amore Pacific was the one that created the concept of cushion, which is so widespread today not only in Korean brands but also copied by Western brands. The brand’s corner at Bloomingdale’s also offers facials.

Address: 1000 Third Avenue (at Bloomingdale’s).


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Uma publicação compartilhada por 더페이스샵 공식 인스타그램 (@thefaceshop.official) em

The Face Shop – The Face Shop is currently one of the most successful Asian companies in the international market. The brand’s mission is to offer high-quality products made with natural ingredients. In fact, the ingredients are quite interesting: the skincare lines carry ingredients such as chia seed, green tea, and mango. The Face Shop also has a special line for men as well as products for hair, body, baby, and even fragrances. The gift options also deserve attention, with fair prices. Try the Gold Collagen Ampoule Foundation, with sunscreen and skin-care properties that provide a radiant, high-moisturizing. Also, check out the Jeju Volcanic Lava Self-Heating Mask, a heating pore mask containing Jeju Volcanic Ash that purifies skin as a warm sensation opens pores upon application.

Address: 25 W 32nd St (Koreatown)


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Uma publicação compartilhada por Nature Republic USA Official (@naturerepublic_usa_official) em

Nature Republic – Founded in 2009, Nature Republic is a South Korean cosmetic brand that utilizes all-natural derived ingredients of the highest quality for all their products, like aloe vera, argan oil, and green tea. Nature Republic offers products in categories like body care, hair care, makeup, and skincare, the highlight of the brand. The Ginseng Royal Silk cream is the must-have product, known as “The Miracle Cream”. The formula contains 6 years old ginseng, royal jelly, and 95% specks of gold. The Snail Skin Care line is a customer favorite, due to its anti-aging and whitening benefits. The snail mucus is extracted, filtrated, and put into the product, making it one of the best and fast working anti-aging skincare lines. The Super Aqua line is very light and fast absorbent for the warm seasons. It contains marine plants and minerals from the ocean, which help to seal in moisture and protect the outer skin layer.  And the best-selling item is the Aloe Vera gel, which is derived from organic Aloe Vera grown in California. Having multiple uses, this gel is a head-to-toe treat.

Address: 40-25 Main St (Flushing)


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Uma publicação compartilhada por BESFREN BEAUTY (@besfrenbeauty) em

Besfren Beauty – this is probably my favorite option for K-beauty in NYC! And just because it is a multi-brand Korean cosmetics store. Products are carefully selected to offer not only trendy but also proven items. The curatorial team comprises biochemists, designers, and beauty merchandisers with a profound understanding of Korean beauty products. With skincare and makeup items, Besfren offers an impressive selection of brands – some of them are very hard to find in New York City. Among the names: Innisfree, Etude House, SkinFood, Dr. Jart+, Elizavecca, Leaders, Neogen, and Holika Holika. It’s worth highlighting the broad selection of sheet masks too. If you go there, make sure to grab an Egg White Mask from Skinfood, my favorite!

Address: 315 5th Ave (Koreatown) | 165-1 Northern Blvd, Flushing

Photo from Yelp

Kpop Beauty – multi-brand K-beauty store located inside the New World Mall. The shop features great brands and good deals, including an excellent assortment of masks.

Address: 136-20 Roosevelt Ave (Flushing – New World Mall) 


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Uma publicação compartilhada por Your Local Beauty Shop (@oo35mm) em

oo35mm – despite being super tiny and somehow a hidden store, oo35mm is very well-frequented and has super loyal customers. And it is among my favorites! The shelves are filled with varied products from Korean and Japanese brands. Also, the staff is always ready to help you and answer your questions. Among the brands that can be found at the store are Innisfree, Etude House, Bioré,, and Elizavecca. The place is very on-trend, and all the newest hot items that are trending are probably in stock at oo35mm. So, don’t underestimate the store because of its size.

Address: 81 Mott St.


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Uma publicação compartilhada por CECI (@cecibeautytherapy) em

New Kam Man – nothing more exciting than visiting an Asian supermarket when you’re in an Asian neighborhood in New York, right? New Kam Man is a supermarket in the middle of Chinatown – with, of course, Asian groceries. What many people don’t know is that the beauty section of this market is huge, making the place a must stop for anyone who likes Asian cosmetics. There are brands like Hada Labo, DHC, Kracie, Dolly Wink, Shisheido, My Beauty Diary, LuLuLun, and Diane. It is practically a secret – now shared – after all, who would say that a supermarket in the middle of Chinatown would have such a complete beauty department?

Address: 200 Canal Street.


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Uma publicação compartilhada por The Mask Bar in NYC 🇺🇸🇰🇷 (@themaskbar_official) em

The Mask Bar – since the sheet masks opened a door for many people to become interested in Korean Beauty, it seems natural that there is a store dedicated only to this kind of product. And this is the proposal of The Mask Bar, a store whose focus is face masks, especially sheet masks and hydrogel masks. Among the options, there are brands such as Innisfree, Holika Holika, Etude House, Its Skin, Too Cool for School, IOPE, and Dr. Jart. It is also possible to find a small selection of makeup and skincare products.

Address: 259 Bleecker St.

Japanese stores

Well, since we are talking about K-Beauty, I thought that it would be great to add some Japanese Beauty stores:



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Uma publicação compartilhada por reiwatakiya(Kosumosu) Beauty (@reiwatakiya_usa) em


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Uma publicação compartilhada por UmeCosme (@umecosmenyc) em

reiwatakiya (Kosumosu) Beauty (37 St Marks Pl) and Ume Cosme (1265 Broadway) are two great options for finding Japanese beauty products! They offer everything from body lotion to face masks to fake eyelashes.


  • […] There’s no way to talk about Flushing without talking about Korean Beauty! The neighborhood is undoubtedly the paradise of Korean cosmetics. I know, I know: many brands also have stores in Manhattan. But in Flushing you walk through one street, and you will find several of them, almost side by side. Missha, Tonymoly, The Face Shop, and Nature Republic are just some of them. Make sure to check out my K-beauty shopping guide in NYC. […]

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